About Blues Against Hunger Society

Humble Beginnings: From Promoters to Peninsula Wanderers

Sweet and Sixx weren’t born blues aficionados. In the early 2000s, they were Baja’s go-to promoters, publishing a regional magazine and throwing unforgettable events like the Bud Light Latino Fest, which pulsed with Latin rhythms and beach vibes. They orchestrated folk festivals, concerts, and cultural gatherings that bridged communities in two languages. Blues? It was just one flavor in their mix—they’d been hosting the annual Blues and Arts Festival for years, making friends in the scene and witnessing its raw power to connect people from all walks of life.

But in 2011, they cranked up the adventure with the Baja Love Ride, a four-day charity bike trek from Rosarito Beach Hotel to the Blues Festival in San Felipe. Covering 217 miles across five municipalities, it involved federal police, military, medical teams, and Red Cross—a logistical whirlwind! The ride raised funds for local causes and built unbreakable bonds. Buoyed by its success, they thought, “Let’s simplify!” Enter 2012’s Baja Walk: a three-month charity hike from San Felipe to Cabo San Lucas, spotlighting kids’ charities like orphanages and education programs. Blisters and all, it amplified Baja’s needs and ended with the inaugural Baja Blues Fest in Rosarito, benefiting groups like the Boys and Girls Club and La Mision Children’s Fund.

Post-walk, the duo tackled environmental woes with the Chatarra Project—a pontoon paddle boat built from recycled plastic bottles to highlight beach waste. With help from musician pals like Pancho and Sal of Rio Samaya Band (who stayed a month to build instead of just gigging), they launched it in San Felipe. Mechanical mishaps scrapped it, but the spirit endured. Stuck in the scorching Baja summer, Pancho and Sal suggested: “Learn music!” Sweet and Sixx chose blues for its simplicity—they’d seen its timeless appeal at festivals, how it let anyone, young or old, join in and feel cool.

They spent months mastering shuffles and writing originals (no covers—straight from the heart). When a local food bank needed help stocking shelves after losing its lease, they debuted at a food drive concert. Their promoter fame drew a packed 300-seat crowd, raising over 400 pounds of food. Eureka! Music for good was easier than epic rides or walks. Thus, on May 9, 2013, in San Felipe, Blues Against Hunger Society was born: fighting hunger through blues’ inspiring roots, born from poverty yet rising to uplift.

The Evolution: Blues as the Root, Branches Spreading Wide

BAHS took off like a killer riff. Sweet and Sixx, performing as the acoustic duo Sweet Sixx, began crafting original tunes that wove together the soulful heart of blues with the storytelling warmth of folk, the laid-back riddims of reggae, the joyful bounce of swing, and touches of world grooves—creating a sound that felt both rooted and free to roam.

Enter The Wild Pack Band, BAHS’s exclusive host band—a blues-rock trio led by Sixx on guitar/vocals and Sweet on bass/backups. Mixing traditional grooves with heavy guitars (but leaning acoustic for jams), they’ve featured rotating local talents, adapting regionally. Over a decade, BAHS events diversified: Baja Blues Tours (2016–2020) collected food across the peninsula; Brewers & Blues (2017) paired craft beer with tunes; North American Jam Tours crossed borders, inviting folk, Latin, reggae, and even heavy metal friends (unplugged, no pedals!). Holiday toy drives, Boogie Circus cabaret dinners, and jamborees became staples—open mics where genres mingled, raising thousands of pounds for food banks like Hearts of Baja.

Blues remained the heartbeat, its poverty-born resilience mirroring hunger’s fight. But we embraced its offspring: reggae’s chill vibes (sharing blues’ rhythmic soul), folk’s storytelling, Latin flair, and swing’s joy. Sweet Sixx’s gypsy blues style naturally wove these in, creating “music jams” where pros and amateurs bonded. We’ve preserved blues while evolving—acoustic over hard rock—to keep the energy fresh and inclusive. It’s about unity: music heals, brings people together, and turns donations into meals.

Looking Ahead: LOVE JAM - Roots to Riddim, United in Groove

As BAHS continues to grow in 2026, we’re embracing the beautiful evolution of the music we love. Blues didn’t stay in one place—it branched out and gave birth to so many incredible styles: the laid-back riddims of reggae, the storytelling heart of folk, the joyful swing, the vibrant energy of Latin grooves, and more. We believe all these styles are still part of the same family, sharing the same roots and the same power to bring people together. They deserve the love, too.

That’s why we’re thrilled to launch LOVE JAM: Roots to Riddim. This new series builds on everything we’ve done before, keeping blues at the core while giving space to the sounds it has inspired and influenced. Sweet Sixx and The Wild Pack lead the way, blending acoustic blues with reggae fusion, folk touches, swing rhythms, and beyond. But the real magic happens when the circle opens wider:

• Regional superstars join us on stage, bringing their signature energy and local flavor.

• Signup jammers step up for spontaneous moments, sharing the spotlight and making every event unique.

• All musicians are encouraged and welcomed—no matter your style, experience level, or instrument. Bring your guitar, your voice, your congas, your harmonica—everyone’s invited to play, learn, and connect.

Acoustic blues still shines bright alongside everything else, so our longtime blues fans always feel right at home while new rhythms, voices, and faces join the circle. The goal is simple: celebrate the whole family tree of music that grew from blues, keep the spirit of connection and community alive, and continue turning those grooves into meals for people who need them.

Events like the Amor de Baja Festival (reggae vibes, craft beer, food drives) show what’s possible—entry with a donation, raffles for generous supporters, all at great spots like La Salina Cantina. We’re touring Baja and beyond, stacking food donations while sharing the love. Join us: music is life, and together we’re ending hunger one jam at a time.